Let's start with the basics... What is Body Positivity?
Body positivity is a social movement whose goal is for people to love and accept themselves as they are, even if this leads them to challenge the beauty standards imposed by society and the market about how our bodies should look.
Body positivity is a trend that advocates for all people, regardless of gender or race, people who at some point didn't feel worthy enough to classify themselves as beautiful.
The Body Positive was born in 1996 and founded by Connie Sobczak, who suffered from various eating disorders since her adolescence. Today she is the successful author of Embody, a worldwide success. Her book, in addition to adventuring and accompanying you on the journey to discovering self-love, gives you tactics to learn to silence that inner voice that constantly judges you.
A wonderful book that this author recommends you read,
It's been 24 years since this was first talked about. It's incredible to see how it's finally starting to gain traction today, but it's still up to us, the consumers, to make this not just a movement, but a reality.
While there are brands like Victoria's Secret that present models like 55-kilo Barbara Palvin as "plus-size," there are also brands like Aerie whose advertising is done by women of all sizes.
Body positivity is a trend for women with hair, women with stretch marks, overweight women, women who are underweight, trans women, real women like you and me.
A movement that appreciates the beauty that exists in those marginalized bodies
You might be wondering at this point...
How important is it for this movement to grow even further? To put it in perspective, the average American woman's size is a 14, while plus-size models are a size 8.
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This leaves us as consumers with a strong sense of responsibility about the content we are generationally willing to consume, and a task—and more than a task—the obligation to be a little kinder, to be empathetic, and not to judge bodies other than our own.
And what do you think about this movement?
